Lactamo announced as WINNER at TEDxSydney in St.George Kick Start Program 2020

Lactamo announced as WINNER at TEDxSydney in St.George Kick Start Program 2020

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THE COMPETITION, IN PARTNERSHIP WITH TEDXSYDNEY, SAW 12 SMALL BUSINESS FOUNDERS AND ENTREPRENEURS COMPETE ACROSS TWO CATEGORIES – NEW BUSINESS IDEA AND NEW IDEA FOR AN EXISTING BUSINESS.

Businesses were judged on their ability to respond to a customer or societal problem in a unique or innovative way and create a positive impact.

Lactamo won the New Business Idea category. The startup was founded by Etta Watts-Russell, who created a lactation aid tool that combines temperature, movement, and compression in breast massage to address the issues  many mothers experience when breastfeeding.

Watts-Russell said that the highs and lows of starting your own business were even more keenly felt in 2020 due to Covid-19.

“I am extremely grateful to be announced as the winner of this year’s Kick Start competition and the funding will go a long way in helping with Lactamo’s manufacturing and expansion strategy,” she said.

“I’m excited to embark on a journey with the aim of giving mothers and babies the best possible experience together with the best possible success in breastfeeding.”

 

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