THE COMPETITION, IN PARTNERSHIP WITH TEDXSYDNEY, SAW 12 SMALL BUSINESS FOUNDERS AND ENTREPRENEURS COMPETE ACROSS TWO CATEGORIES – NEW BUSINESS IDEA AND NEW IDEA FOR AN EXISTING BUSINESS.
Businesses were judged on their ability to respond to a customer or societal problem in a unique or innovative way and create a positive impact.
Lactamo won the New Business Idea category. The startup was founded by Etta Watts-Russell, who created a lactation aid tool that combines temperature, movement, and compression in breast massage to address the issues many mothers experience when breastfeeding.
Watts-Russell said that the highs and lows of starting your own business were even more keenly felt in 2020 due to Covid-19.
“I am extremely grateful to be announced as the winner of this year’s Kick Start competition and the funding will go a long way in helping with Lactamo’s manufacturing and expansion strategy,” she said.
“I’m excited to embark on a journey with the aim of giving mothers and babies the best possible experience together with the best possible success in breastfeeding.”