Team Lactamo have just returned from Cologne, Germany, where Lactamo exhibited at Kind + Jugend (the world’s biggest B2B trade fair for the mum and baby industry). This global event is where the newest innovations are showcased, and where distributors, retailers, and healthcare professionals gather to discover what’s next in supporting families.
We are beyond proud to share that Lactamo won two awards at this year’s event:
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🏆 The Mom & Baby Innovation Award
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🏆 One of three Midwives’ Choice Awards
Recognition of World-First Innovation
The Mom & Baby Innovation Award represents true innovation in breastfeeding. Lactamo is the world’s first clinically validated breastfeeding aid – uniquely designed to combine temperature, movement, and compression, while focusing on gentle lymphatic drainage. This approach directly addresses the most common breastfeeding challenges mothers face, from engorgement and blocked ducts to oversupply and low supply. Winning this award is a powerful recognition of the years of R&D, clinical validation, and dedication that have gone into bringing Lactamo to market, showcasing Lactamo as a groundbreaking solution that sets a new standard in breastfeeding support.
A Special Honour from Midwives
The Midwives’ Choice Award holds a very special place in our hearts. Judged by the German Hebammen (midwives), this award reflects the voices of the real champions supporting mothers every day. Midwives are at the forefront of supporting mothers, leading the way in identifying which products genuinely transform practice. For Lactamo to be recognised by them is deeply meaningful, affirming not only the innovation behind our product but also its real-world impact where it matters most.
Clinical Validation to Market Validation
The trip to Cologne was a huge success. After more than four years focused on clinical validation, it has been incredible to see that work translate into market validation on the world stage. The interest from distributors, retailers, and healthcare professionals was immense – a clear signal that the industry is ready for proven solutions that genuinely support mothers.
Our North Star: Supporting Mothers
Lactamo’s mission has always been clear: to give mothers the best support and the best experience in breastfeeding – if breastfeeding is their choice. Current breastfeeding statistics are dire, but they don’t have to be. With clinically validated solutions like Lactamo, designed to harness lymphatic drainage to improve breast health, there is so much room for improvement. We are determined to be part of that change.
We’re excited about what’s next as Lactamo continues to expand internationally. The recognition at Kind + Jugend has been an inspiring milestone – and just the beginning of our journey to transform breastfeeding support worldwide.
Read more details on the Kind + Jugend official release here.
