Lactamo's Founder announced as Women's Agenda Finalist
LACTAMO’S FOUNDER, ETTA WATTS-RUSSELL, HAS BEEN ANNOUNCED AS A FINALIST FOR THE WOMEN’S AGENDA “EMERGING ENTREPRENEUR OF THE YEAR” AWARD 2021
It’s that time again.
The time that we get to sit back and marvel at the immense talent that Australian women are bringing to the table; leading with courage, creativity, innovation and empathy. And they’re doing it at a time when nothing comes easy. The past 24 months have been some of the most challenging we’ve ever known, but still we’re seeing these leaders show up, and work to build a post-pandemic world we can all be proud to live in.
This year’s awards celebrate how women have defined the year we’ve just had, and how women will take us forward into the critical decade ahead.
Below is this year’s shortlist:
"Etta is the founder of Lactamo, a corporate lawyer, and Mum of 4 young children. In 2019 Etta recognised that despite the importance of breastfeeding, breastfeeding rates worldwide are needlessly low. Disappointed with the lack of products to help Mums, Etta developed a simple, reusable and affordable solution. Lactamo is a specialised massage ball specifically developed and designed for breast tissue, with the ability to address all of the common breastfeeding problems.
Lactamo was the winner of the 2019 Australian MedTech Actuator Award (Australia and India), and was announced by St George as Australia’s “Best New Business Idea 2020” (TEDxSydney). Lactamo has recently completed a successful clinical trial with Deakin University and the Western Health Partnership, and will be launching shortly."